Based in Lucerne, Switzerland, the watchmaking brand Chronoswiss is one of the youngest in its class. Founded in 1983 by Gerd R. Lang in Munich, the company quickly captured the public's interest. With the release of its first watch model, Chronoswiss became famous as a symbol of visionary and timelessness. The founder decided that the timepieces he produced should be accessible to every fan of watchmaking craftsmanship - Gerd wanted his watches to be distributed worldwide.