Rolex Watches Willingness to break common rules and conventions, innovation and watchmaking precision. Built on these foundations in 1905, the empire has been developing its legend for nearly 120 years. Created by a 24-year-old dreamer, Hans Wilsdorf, the prestigious Rolex manufactory was the fulfillment of the young entrepreneur's modern visions. Branded and luxury watches are the dream of many striving for success. Today, the original product with a reference number is a symbol of exclusivity and success, although it was initially considered crazy and indecent.